Tad Hargrave is a hippy who developed a knack for marketing. Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, became a marketing coach for hippies. For almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses. He has become recognized as a leader in the wider movement towards green and local economies. He's considered a pioneer and leading thinker in the field of 'Hub Marketing', and is working on a book about it.