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International speaker/marketing consultant/copywriter Shel Horowitz specializes in win-win Green, ethical strategies that lower costs, boost profits, and have potential customers calling YOU. Five of his eight books have won awards, sold foreign rights, and/or made at least one Amazon category bestseller list--most recently, Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (Wiley, 2010). Shel also writes the Green And Profitable and Green And Practical columns...helps turn unpublished writers into published authors...is starting an international trade association for Green marketers...and has been both a marketer and environmental activist since the 1970s.